Cosmetic Packaging: Now and in the Future

As cosmetic manufacturers, we carry the responsibility with our partners to consider the demand of environmentally friendly cosmetic packaging. At the same time making it unique and individual to each brand that we work with.

According to Beauty Business India, the cosmetic packaging industry is expected to surpass around $85.7 billion AUD by 2032, largely due to the expanding demand for different types of beauty products, as well as the high demand for sustainable cosmetic packaging.

Imaginelle is committed to taking these various factors into consideration when we talk about cosmetic packaging with clients. The demand for innovative personal care products and clients coming up with amazing ideas is what will drive the growth of innovative packaging styles and advanced cosmetic packaging designs. We also understand that these cosmetic packaging designs, from the weight and shape of the bottle to the dimensions of the box, will influence buyer preferences. This is where easy to use cosmetic packaging will overall entice customers and drive growth for our clients.

So, how can we be more sustainable when it comes to cosmetic packaging? Starting with a zero-waste mentality is key. No one is perfect in this world, so a good base line of nothing goes to waste is a philosophy that we live by and pass onto our clients at any chance. This may include using PCR plastic jars over virgin plastic ones or completely bypassing cosmetic packaging all together in some cases. More is less right?

A clean minimalist approach with eco-conscious projections is expected to sell better in 2023. Modern customers are turning to more simpler lines, and looks when it comes to skincare and beauty products. A simple design and clean look will no doubt find its place on the dresser of customers, who value minimalist aesthetics and clean formulas to match.

Another trend that we see for cosmetic packaging in 2023 is genderless cosmetic packaging. This option is so important while we navigate through a world where inclusivity and diversion has never been so important and valued.

Lastly, we have put together some of the ways that we provide guidance in choosing inner and outer cosmetic packaging for our clients. These include:

• Opting for refillable options or refill sachets

• Staying away from virgin plastics where possible

• Restrict mixing materials so 100% of the product can be recycled i.e not mixing plastic tape and paper wrapping

• Work sustainability into the conversation at every turn and make it part of your communication. But be honest and remember not to overdo it! We don't want to suggest greenwashing.

Constantly pushing ourselves and holding ourselves accountable in the sustainable cosmetic packaging realm will mean that we will always be bettering ourselves. Together we can keep pushing cosmetic packaging in the right direction to help our surrounding environment stay clean and natural.