Working with Will at Imaginelle has been a really easy and a great experience in product development. Will and his team have an exceptional ability to take an idea, even the unconventional ones and turn it into something truly unique.

Every formula we’ve created together has stood out from the crowd, not just because of the quality, but because Will is willing to innovate with ingredients and push beyond the standard beauty playbook. He listens carefully, understands the brand vision instantly, and always finds a way to elevate it with thoughtful, clever formulation decisions.

“We love so much working with Will and his team. From product development to final product, they really set out to support our vision, and have the expertise and contacts to develop better performing, more sustainable products.

They don’t just take formulations off the shelf, they can really customise the range. They are generous with their time, personal and delivered a range that the customer is absolutely loving. It’s so great to be supporting an aussie growing manufacturer, and we love these guys.”

“I couldn’t speak more highly of the Imaginelle team as a partner and creative, problem solving collaborator. We have incredibly high standards when it comes to how we create and formulate care for the most important little people in the world (that’s our pets) and bring it to life with manufacturing.

So it’s always been so important that Imaginelle share that. And our success together is testament to that shared visions.”

“Thanks for your time on Friday, it was lovely to meet the team, everyone looks so motivated!

I have to say I am personally very impressed by your service level approach. I hope this is the beginning of a strong partnership.”