OUR
MISSION

Imaginelle is committed to being a strategic growth partner that empowers ambitious beauty, cosmetic skincare and wellbeing brands to accelerate from vision to scale with confidence, speed and integrity.

Below are our pillars of partnership:

1) Accelerated Growth – we mobilise quickly, offering scalable production capacity and agile processes to facilitate the fastest path from concept to commercial success.

2) Technical Precision – we strive for flawless product development and technical transfers and consistent, high-quality manufacturing, securing our clients' product integrity and IP at every stage.

3) Strategic Agility - we offer flexible R&D and production solutions, enabling brands to innovate continuously and stay ahead of the curve.

4) Collaboration and Communication - we ensure every relationship is built on integrity, with respectful communication and meaningful and transparent collaboration.

Four women lying close together, their heads touching, with diverse skin tones and hair colors, all looking at the camera.

LOCALLY
MADE

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We live and work on Awabakal land in the coastal city of Newcastle on the east coast of Australia (about 2 hours north of Sydney). We are fortunate to enjoy some of the best beaches in the world as well as an abundance of pristine national parks.

Scenic view of a lake surrounded by lush green trees, with the shoreline visible in the foreground and the distant hills covered in foliage.

LOCAL
INGREDIENTS

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We currently work with over 2000 unique raw materials including organic essential and carrier oils, native botanical extracts, superfoods, floral hydrosols, waxes and butters. Bespoke and cutting edge cosmetic ingredients can be sourced from our vast network of suppliers — from local flower farmers to importers of exotic salts and clays.

We source our materials from trusted Australian suppliers with an emphasis on collaborating with local organic farms that use healthy and regenerative agricultural practices.

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SUSTAINABLE PACKAGING

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Our philosophy is simple, less is more when it comes to packaging. We believe in using less materials, less virgin plastic and minimizing our impact. It’s about a commitment to doing better by using compostable, plant based and recyclable packaging materials. 

Not only are we passing our zero-waste approach onto our clients and leading the way in the eco-conscious space, but we carry this philosophy throughout our own production and manufacturing processes. For instance, we partner with Terracycle to help recycle our production consumables like rubber gloves and hairnets. We also use 100% recycled cardboard shipped cartons to pack your products into. 

We believe in reducing the burden on our environment caused from non-recyclable packaging. We specialize in using zero and low waste packaging solutions. We have access to the latest innovations in sustainable compostable and plant based packaging including post consumer recycled (PCR), sugar cane derived and compostable materials as well as vegetable ink based printing.

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GIVING BACK &
CERTIFICATIONS

We believe in giving back to the community and protecting the pristine environment we are surrounded by. We proudly support several charities where a portion of our sales are donated directly to environmental and social non-profit organisations.

Our production facility is accredited with GMP ISO 22716 certification and OFC Organic Certification.

Imaginelle supply chain and manufacturing facility is also accredited with the world’s leading ethical trade membership organisation SEDEX SMETA 4 PILLAR.

Lastly, we recently were the proud winners of the 2023 & 2021 Hunter Business Award for the category of Excellence in Sustainability.

A close-up of a white, creamy substance spread across a surface, possibly lotion or cream.

Our Commitment to Greening as we Grow

Here at Imaginelle, we are committed to making change for the betterment of our people, our clients and our planet. As a leader in skincare, haircare, beauty and cosmetic manufacturing, we recognise our responsibility to advocate for products that care for people and the planet with integrity.

We are continually refining our processes to minimise environmental impact and champion circularity across our supply chain. This includes:

  • Sourcing locally where possible, to support Australian industry and reduce our transport footprint.

  • Offsetting our electricity usage — a commitment we’ve upheld for several years — while actively investing in long-term renewable solutions such as on-site solar energy.

  • Reducing packaging waste, by working with clients to remove plastic bags from individual component wrapping and replacing them with cardboard dividers and recyclable materials.

  • Utilising recycled and bio-based packaging wherever possible, including post-consumer recycled (PCR) materials and compostable alternatives.

  • Prioritising recycled shippers and shipping materials, ensuring that even our logistics reflect our sustainability ethos.

  • Collaborating with our clients and suppliers to innovate cleaner, smarter, and more responsible manufacturing practices that move our industry forward.

Sustainability at Imaginelle is not about perfection, it’s about greening as we grow.

We understand that every formulation, process, and partnership is an opportunity to create better outcomes for our clients, our community, and our environment.