The Problem of selling out: a case study

Here’s the thing, when a growing brand hits a supply chain wall it isn’t just a logistics problem – it’s a revenue, customer service, and trust problem. One of our scaling brand partners found themselves in this situation and faced every founder’s fear: they sold out, and they couldn’t re-stock.

The Problem

Our brand partner had been manufacturing their products elsewhere, but let’s just say there was some serious problems beyond the supply chain. They constantly struggled with communication and felt like they weren’t a priority. They dealt with constant delays and slipping timelines, with no transparency about what was going on behind the scenes. With their brand gaining traction and their products selling faster, they couldn’t see a clear way forward.
Until they called us.

The Solution

We don’t just formulate and manufacture products at Imaginelle, we fix business problems. When the brand was in a tough spot and decided to work with us, they became our partners. Their problems that needed a solution become our problems that needed a solution.
So, we found a fix;

- We seamlessly onboarded the brand and took them through a tech transfer process quickly, but comprehensively.
- We took their existing formulation and preformed a scale-up to match their accelerated growth.
- We procured all the necessary raw materials fast, so the brand could move forward with confidence knowing we could scale with their growth.
- Identified a window in our production schedule and slotted the brand in, fast-tracking the manufacturing process without compromising quality.
- Sent the products to the brand’s 3PL so that they can get their sales back on track!

The Result

Our brand partner went from out-of-stock panic to back-in-action and scaling in record time. Yes, this wasn’t the ideal situation for our partner or us, but it proves just how quickly problems can be solved when you work with a responsive and results-driven manufacturer.

This brand isn’t just a client to us; they are our strategic partner. We’ve mitigated their risk of future sell-outs, lowered their cost-per-unit, and created a strong relationship built for future growth. Together, we’re working on developing new product lines to keep expanding successfully and sustainably.
What this brand experienced isn’t unique. But, what’s different is how they came back from it, with a manufacturer who became their partners in success.