Haircare
Manufacturer
Where smart haircare brands come to grow.
Imaginelle formulates and manufactures shampoos, conditioners, treatments and styling products for haircare brands across Australia. Our in-house chemists develop your formula, and our GMP ISO 22716-certified facility in Cardiff, NSW.
Haircare products we manufacture
Built for haircare brands at every stage
Salon and professional brands. Salon-quality formulas with the performance stylists expect and the consistency your salons rely on.
Natural and organic brands. Formulas built on naturally derived and organic ingredients, made in an OFC organic-certified facility.
Retail and everyday brands. Reliable, cost-effective production for brands selling through pharmacy, grocery and online.
Brands switching manufacturers. Already have a shampoo or conditioner on the market? We'll transfer it to our facility and match it. See how tech transfers work.
Haircare formulation by in-house chemists
Great haircare comes down to how it feels in the hand and how hair behaves afterwards. Our chemists build each formula around your brand's goals, whether that's slip and shine, volume, repair or a clean-label position. Every formula is then refined for stability and smooth commercial production.
Conditioning systems built to your brief, including silicone-based and silicone-free options
Cleansing bases from mild, gentle washes to rich-lathering shampoos
Ingredients chosen to suit your positioning, from high-performance actives to naturally derived and certified organic.
Custom fragrance, colour and texture to suit your brand
Formats from liquids and creams to solid bars and balms
Let’s build your haircare raNge
Tell us about your brand and the products you have in mind, and we'll come back to you with next steps.

