Waterless & Solid Format
MANUFACTURING

Innovative Product Formats For Modern Beauty Brands

As consumer expectations evolve, many brands are exploring waterless, concentrated and solid formats that offer a unique customer experience, greater portability and new opportunities for product differentiation.

At Imaginelle, we work with beauty, personal care and wellness brands to develop and manufacture innovative solid and waterless products that are built for commercial success.

Why Brands Are Exploring Waterless & Solid Formats

Waterless and solid formats can create a point of difference in increasingly crowded categories.

They often offer benefits such as:

  • Premium and innovative consumer experiences

  • Reduced packaging requirements

  • Improved freight and storage efficiency

  • Travel-friendly formats

  • Concentrated product performance

  • Opportunities to create entirely new product concepts

Most importantly, they allow brands to stand out.

For many businesses, waterless and solid formats are not simply a sustainability initiative. They are a strategic way to create something genuinely different in the market.

Product Formats We Support

    • Cleansing bars

    • Facial cleansing bars

    • Exfoliating bars

    • Moisturiser bars

    • Serum sticks

    • Balm sticks

    • Eye treatment sticks

    • Multi-purpose treatment balms

    • Anti-flyaway sticks

    • Anti-frizz sticks

    • Hair treatment bars

    • Scalp treatment sticks

    • Deodorant sticks

    • Body bars

    • Body butter bars

    • Fragrance balms

    • Solid perfumes & colognes

    • Tooth powders

    • Powder cleansers

    • Powder masks

    • Concentrated treatments

    • Anhydrous formulations

    • Emerging beauty formats

From Concept To Commercialisation

Innovative formats often require more than simply adapting an existing formulation.

Considerations such as ingredient compatibility, product stability, packaging interaction, manufacturing processes and consumer usability all need to be carefully evaluated.

Our team works closely with clients to navigate these challenges and develop products that can scale successfully from bench sample to full production.

Our support includes:

  • Product development

  • Custom formulation

  • Stability / thermal stability testing

  • Packaging compatibility testing

  • Pilot manufacturing

  • Scale-up manufacturing

  • Regulatory support

  • Ongoing technical partnership

Imaginelle Contract Manufacturer Waterless and Solid Format production room

Innovation Backed By Manufacturing Expertise

Many manufacturers can fill an existing product.

Fewer can help brands bring entirely new formats to market.

At Imaginelle, our formulation, production and quality teams work together to ensure innovative products are not only exciting on paper, but commercially viable in production.

Developing successful waterless and solid formats requires a deep understanding of formulation behaviour, processing conditions and long-term product stability. Factors such as crystallisation, graininess, texture changes, thermal stability and packaging compatibility all need to be carefully considered to ensure a product performs consistently throughout its shelf life.

We take a practical, real-world approach to development, considering how products will be manufactured, transported, stored and used across different climates and conditions. The result is a product that not only looks great at launch, but maintains its integrity as it scales.

Whether you're developing a solid perfume, solid serum, deodorant stick or an entirely new category, we help bridge the gap between product concept and successful commercialisation.

Why Partner With Imaginelle

Innovative formats require more than a manufacturer. They require a partner who can help turn an idea into a commercially viable product.

At Imaginelle, our formulation, production and quality teams work together to bridge the gap between concept and commercialisation. We help navigate the technical, manufacturing and scale-up challenges that come with bringing innovative products to market.

Our team works as an extension of your team, providing practical guidance and transparent communication throughout the development and manufacturing journey.

Brands choose Imaginelle for our:

  • Australian manufacturing facility

  • GMP quality systems

  • Experienced technical team

  • Flexible development approach

  • Packaging and commercialisation support

  • Transparent communication

  • Long-term partnership mindset

Our goal is simple: to help brands launch great products and build manufacturing partnerships that support growth long after the first production run.

Ready To Explore Waterless Or Solid Formats?

Whether you're developing a new innovation pipeline, launching a new category or looking for a manufacturing partner that can support emerging formats, we'd love to hear about your project.

Talk to our team about your concept and discover how Imaginelle can help bring it to life.

Contact Us

Frequently Asked Questions

  • Waterless and solid format products are formulations that contain little or no water and are designed to be delivered in formats such as bars, sticks, balms, powders or tablets. Examples include shampoo bars, deodorant sticks, solid serums and cleansing bars.

  • Many brands are exploring these formats as a way to create product differentiation, improve portability, reduce packaging requirements and develop more concentrated product experiences. They can also create opportunities to launch entirely new categories within an existing product range.

  • Yes. Our team can support the product development process from initial concept through to formulation, testing, packaging selection and commercial manufacturing.

  • In some cases, yes. However, converting a liquid product into a solid or waterless format often requires significant reformulation. Our technical team can assess whether your product is suitable and recommend the best development pathway.

  • We can support a wide range of formats including shampoo bars, conditioner bars, cleansing bars, deodorant sticks, solid perfumes, serum sticks, balm sticks and custom waterless formulations.

  • The ideal packaging depends on the product format, formulation characteristics and customer experience goals. We work closely with brands to identify packaging solutions that support stability, usability and commercial scalability.

  • Waterless and solid formats often require specialised formulation expertise and careful consideration of processing methods, stability and packaging compatibility. Our team has experience navigating these challenges throughout the development and manufacturing process.

  • Minimum order quantities vary depending on the product type, formulation complexity and packaging requirements. Contact our team to discuss your project and we'll recommend the most suitable manufacturing pathway.

  • Yes. We can guide clients through stability testing and other product validation requirements to help ensure products are suitable for commercial launch.

  • Absolutely. A key part of our development process is ensuring products can transition successfully from bench samples and pilot runs through to larger-scale commercial manufacturing.

  • The best place to start is a conversation. Share your product concept, goals and timelines with our team, and we'll help determine the most appropriate development and manufacturing pathway.